There’s a sex shop near my house called Fantasies, and it has a fun story of survival and adaption.
A few years ago it got sued by a costume and toy shop called Fantasy Creations. Now, the sex shop was there first, by about two or three years, but the costume shop still sued for “brand protection” and “moral reasons” of not wanting their shop associated with a sex shop. Now, naturally, you can see where this would go wrong.
Unsurprisingly the sex shop won that case, which the owner of the costume shop took rather poorly. He started a campaign to get the place shut down, it did not go well.
Flash forward and the costume shop went out of business a few years later. Now, the building is owned by a lingerie store.
You try and fight sex, sex will win.