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The End wasn't The End - Found a new home after the great exodus of 2012

@cogsandspigots  
I remember I heard about Hasbro loosing ‘Fluttershy’ as a trademark or something. Throw in some retcon to give Coco some wings and she’ll be a seamless replacement for Fluttershy…just in case, of course.
ETech
Wallet After Summer Sale -
Birthday Cake - Celebrated MLP's 7th birthday
The End wasn't The End - Found a new home after the great exodus of 2012

@cogsandspigots
 
In all likelihood, they were originally intending for Coco to be a one-shot and didn’t expect the fandom to latch on to her like they did.
 
Of course “anything’s possible” now, so maybe next season? Or six, maybe?