Unpopular opinion:
The door to internet outrage machine swings both ways and if you swing it too hard it’ll smack you back in the face.
What I mean by this is that political groups have gotten too accustomed to the idea of that the internet is constantly fighting and are trying to swing the drama door in their favor. The problem with trying intentionally try to take advantage of it is that the internet isn’t a hivemind, it’s more of a mindhive. Let’s say theoretically you’re a part of a political extremist group; you try to intentionally start a shitstorm on the internet, there’s a 99% probability the door is just going to smack you back in the face so hard that it’ll break your nose.
To use a non-political example; a couple of weeks ago there was offered paid modding for Skyrim. The makers of skyrim obviously knew that there was going to be a shitstorm over it, but the problem is that they thought the shitstorm would be in their favor and that it would drive sales upwards. . . needless to say the backlash was so hard that it knocked them off their feet and made them smash their head into the concrete and give them a broken nose and a concussion.
Essentially what I’m getting at is: too many politically motivated groups and companies are assuming that 100% if there is a internet drama shitstorm that it will be in their favor, when in reality it drastically depends on context of the situation. There are situations where shitstorms have worked for groups but for every one occasion of this working out there’s twenty where the political group got their skull smashed in.
Tl:dr; if you’re a company of political group don’t assume internet shitstorms will be in your economic favor.