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Champions of Equestria

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Description

Celestia: “I didn’t. Ponies threw a celebration themselves, merged it with their existing harvest festival and it grew and grew each year while I went into seclusion for the day. No pony brought it to my attention either. So I had no idea it wasn’t the harvest festival for about ten years.
 
“I seriously considered banning it but… at the time I had no idea how I could save my sister, if I could ever get her back. If she never returned, I thought it would be better to be misremembered by the masses as a fictitious boogie mare to scare foals than to be remembered as a very real pony who almost brought the world to an end. At least that way, ponies wouldn’t so directly hate her.”

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Background Pony #2499
One explanation I always had that would also explain why Luna considered it a day of celebrating her in “Luna Eclipsed” was the following:
 
The birthdays of Luna and Celestia became over the first decades of their rule sort of national holidays on their own, with Celestia’s Birthday becoming the day of the Summer Sun Celebration and Luna’s one a separately. When Luna was in the process of turning into Nightmare Moon, she started one of her first major attacks on Equestria (or rather its dreamscape to torture the ponies that have forgoten about her) on her birthday. Said night would then become known as “The Night of Nightmares” in Equestria. One year after her banishment to the moon, in celebration of the tyrants defeat, some ponies made a mockery of that attack by dressing up as NM and other scary creatures to make others lose their fears of NMs potential return. Something that Celestia wasn’t quite aware of. The celebration was well received to the point it became a tradition that eventually spread over Equestria. Only around 200 years after Luna’s banishment, when it was celebrated in a couple of major regions of the land, did she learn about it. Only that by that point other ponies had also already forgoten about the origin of the holiday, including the birthday connection to Luna.