So, ESG, DEI, Sweet Baby Inc. What is all this stuff?
ESG - Environmental, Social and Governance - a set of overarching principles pushed by certain owner/investor companies to run their businesses by. They sound reasonable but often leads to businesses having to compromise profitability for social criteria for example.
DEI - Diversity, equity, and inclusion - A more specific set of principles and guidelines for companies and organizations in regards to their so called social responsibilities. Dictates that a certain percentage of the workforce must be of a certain ethnicity, what can and cannot be said internally in the organization, what the end product must include in terms of themes and people and social issues.
These two are often just lumped together and referred to as ESG/DEI.
Then there are companies like Sweet Baby Inc. Sweet Baby Inc is not the only one, there are many of these advisory companies. They market themselves as “narrative advisors” and claim to offer “consultation” to studios and writers in the entertainment business under the guise of making entertainment more representative, diverse and enriching. In reality they check the scripts of entertainment writers and make sure they are ESG/DEI compliant. Their employees often use titles like “sensitivity reader/advisor”.
Ever wondered why characters are genderswapped, race swapped, orientation swapped or why all of a sudden there are so many people of new ethnicities around that weren’t there before in a new version of something you are a fan of? That’s these guys at work.
Some people claim this is all a conspiracy, this does not exist, it’s all just right winger talk and so on. That’s not entirely true, it does exist and is a common practice at many large US businesses now.
For example, a while ago the Disney criteria for a production leaked online, if something does not meet these criteria Disney will not make it. The criteria covers what must be depicted and who must be hired to produce what they are making:
Here is an example on the effect this has on a franchise, in this case Tomb Raider.
This is how you may know Lara Croft, going on expeditions and raiding Tombs:
After the ESG/DEI process has been applied to Lara Croft, she is no longer a “tomb raider” but a “truth seeker”. She will now respect the cultures she comes into contact with and no longer “mirror colonial practices’’. An upcoming board game shows the end result of this process, notice the racial diversity and the legs of the character on the far left, highlighted to bring this very special design choice to your attention:
So, is all of this something you should worry about? Well that is something you have to decide for yourself. This has been going on for the better part of a decade now and it has reached the mainstream audience.
There seems to be a fatigue now amongst the audiences. They are tired of seeing their favorite shows, games and movies change for the worse, diversity prioritized at the cost of storytelling. It’s great for those under the LGBTQIA/leftist umbrella, for those not under it, it’s getting a bit off putting. Movies like Top Gun 2 still perform at the box office while huge Marvel productions flop. Audiences are growing tired of being preached at.
So that’s it and now you know what’s going on.