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+-SH safe2182648 +-SH screencap296475 +-SH rarity218294 +-SH twilight sparkle359041 +-SH alicorn316082 +-SH pony1611170 +-SH friendship university838 +-SH g42038680 +-SH animatic571 +-SH baseball cap2993 +-SH cap6765 +-SH eyepatch3991 +-SH eyepatch (disguise)114 +-SH hat125044 +-SH paper-thin disguise173 +-SH plainity365 +-SH twilight sparkle (alicorn)149895
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Their target audience are teenaged girls. Most of those are not going to have any clue that Boomerang has aired the episodes (I would even go as far as people at DiscFam have no idea on that point either) and thus are running this business as usual, which for S8 has been the animatic tease a few days before airing.